Effect of Technostress on Academic Productivity: E-Engagement Through Persuasive Communication - Deepa Sethi, Vijay Pereira, Vikas Arya ()
The focus of most of the existing studies on technostress is with regard to working professionals. In spite of the explosion of digital device use in education, not many studies have identified its effects on students. This study examines the presence of technostress among management students aged 22-29 years.
Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity - Vikas Arya, Justin Paul, Deepa Sethi ()
This study examines how brand communication influences consumer‐based brand equity (BEQ) through social networking sites in the presence of brand attachment (BAT) as a mediator. The outcomes related to consumer‐BEQ, such as consumers’ pay intention and loyalty to a brand and a brand’s vocal ability, are also explored in this study.
Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach. Computers in Human Behavior - A Sharma, YK Dwivedi, V Arya, MQ Siddiqui (2021)
SMS advertising perception has been found to have a significant influence over consumer purchase intention either directly or indirectly. However, there is a dearth of comprehensive studies, suggesting precursors of SMS advertising perception and the process by which it influences the purchase intention.
Consumer Green Consumption Behavior: A Myth or Reality in the Information Age? A Study Based on Bibliometric Analysis Approach - Anu Gupta, Vijay Kumar Jain, Vikas Arya, Hemraj Verma ()
The objective of the current study is to assess research activities in green consumption behavior where the flow of information is helping consumers to mold their minds towards green consumption. Bibliometric analysis has been applied for the current study using 1447 research papers on green consumption behaviors from Scopus Indexed journals for the 2015 to 2020 period.
Analysis of drivers for anti-food waste behaviour-TISM and MICMAC approach - Archana Poonia, Shilpa Sindhu, Vikas Arya, Anupama Panghal ()
This study aims to identify and analyse the interactions among drivers of anti-food waste behaviour at the consumer level. By understanding the mutual interactions among the drivers, an effort is made to identify the most driving and most dependent drivers through the total interpretive structural modelling (TISM) approach.
Embracing the employee orientation: does customer relationship matter in brand building? - Deepika Jhamb, Nidhi Kampani, Vikas Arya ()
The study aims to explore the themes responsible for employee orientation and further their role in building strong customer relationships in telecom and organized retail outlets in emerging markets.
Panic buying in the COVID-19 pandemic: A multi-country examination - T Islam, AH Pitafi, V Arya, Y Wang, N Akhtar, S Mubarik, L Xiaobei ()
The global crisis of COVID-19 pandemic has ravaged the world economy and healthcare, igniting much fear, panic, and uncertainty among billions of people. As lockdowns being implemented in many places, panic buying has emerged as a reliable feature of the Coronavirus outbreak.
Home-based entrepreneuring for empowerment and sustainability of Muslim women: a study in the Indian context - Safoora Habeeb, Vikas Arya, Naseeb Ahmad ()
Women empowerment through entrepreneurship has been an area of active research and many studies established the positive relation of women empowerment and sustenance with their entrepreneurial activity. The aim of this research study is to explore the liberation and emancipation of Muslim women through their home-based entrepreneuring.
Innovation and employee turnover in biotechnology companies: rethinking the role of strategic human resource management - Sahiba Sharma, Kavita Singh, Vikas Arya ()
Biotechnology sector, a sunrise sector in India has now 2% global market share. The much needed push to the bioentrepreneurs in India has been given by Indian government recent initiatives. However, top management teams have been ignorant of the consequences of promoting scientists as managers with no managerial skills or of handling the Human Resource (HR) responsibilities to administrative or finance officer.
Legal implications governing medical negligence in India: creating awareness through six-dimensional framework of effective communication - Deepa Sethi, Vikas Arya ()
The purpose of this study is to determine the existing legal implications for medical negligence in India and recommending how open communication and empathy by the doctors can help prevent these implications.
Does digital footprint act as a digital asset?–Enhancing brand experience through remarketing - Vikas Arya, Deepa Sethi, Justin Paul ()
The purpose of this paper is to examine the utilization of the marketing adaptability of branded mobile applications (apps) in order to understand the relationship between consumers and their attachment to branded apps. We develop a model grounded in the purchaser-brand relationship theory of remarketing in order to develop the consumer-brand relationship through mediator brand experience (BE) and moderator digital footprint.
Brand authenticity and brand attachment: how online communities built on social networking vehicles moderate the consumers’ brand attachment - Vikas Arya, Hemraj Verma, Deepa Sethi, Rajat Agarwal ()
The purpose of this article is to analyse consumers’ attachment behaviour to a particular brand due to its perceived authenticity. The study aims to identify the relationship of brand authenticity with the consumers’ brand attachment behaviour in the presence of online brand communities (OBCs) built on social networking vehicles.
Ties that bind tourists: embedding destination motivators to destination attachment: a study in the context of Kumbh Fair, India - Vikas Arya et al. ()
Despite the deep cultural value and strong appeal to global tourists, the Kumbh Fair has not been explored much by researchers. This is even though the Kumbh Fair is crafting the tourism of India, thereby leading to its overall socio-economic development.
Are emojis fascinating brand value more than textual language? Mediating role of brand communication to SNS and brand attachment: An insight from India - Vikas Arya, Deepa Sethi, Hemraj Verma ()
The purpose of this paper is to understand the relationship of consumers’ engagement on social networking sites (SNSs) and their brand attachment behavior in the presence of a mediator, brand communication. Further, this mediation has been studied with presence of emojis as one of the significant moderator.
International Journal of Spa and Wellness (2021-Rolling)
ISSN: 2472-1743; listed in Australian Business Dean Council (ABDC-C), Issue on "Body and Mind: Role of Wellness Tourism and Destination Branding”.
Body and Mind: Role of Wellness Tourism and Destination Branding
The current state of COVID-19 has had an impact on every aspect of our lives. It had a 360-degree impact and resulted in a slew of health and well-being issues, such as anxiety, stress, depression, and sleep problems, to name a few. As a result, people are becoming more willing to pursue wellness to improve their quality of life and health. Health and wellness tourism is a rapidly growing industry that has a positive impact on people's well-being. In 2020, the global wellness tourism market was worth $735.8 billion, and it is expected to grow to $1.2 trillion by 2027 (Global Industry Analytics, 2020).
Dunn (1959) was the first to introduce the concept of wellness when he presented a holistic view of health that included the mind, spirit, and environment in addition to physical health. Various studies on health and wellness have been conducted since then, indicating that there is evidence that travel and tourism experiences do contribute to wellness and improve destination branding. Multiple studies have linked travel and tourism to improved health and well-being; however, the psychological mechanism that explains the link is unclear. In this special issue, we are looking for empirical papers that can fill this gap. Exploring this research gap is critical for understanding the mechanisms that enable different types of wellness (physical, intellectual, spiritual, and environmental) to be achieved while travelling. Understanding these mechanisms enables wellness tourism providers to better plan and implement programs that significantly impact tourists' overall health while travelling and even after they return home.
The investigation of destination branding in the context of health and wellness designation is still in its infancy. Previous destination branding experience suggests that it is possible through tourist experience and engagement management (He et al., 2021). Furthermore, it is possible to achieve this by utilizing inspirational techniques, strong positive word of mouth shared by satisfied tourists, and digital advertising techniques to communicate and inspire health and wellness tourists for the aforementioned destination (Sattari et al., 2020).
This special issue welcomes original empirical research papers, case studies, and research reports on the below-mentioned topics that have not previously been published (or any other topic that closely matches the Journal's scope). The purpose of this special issue is to present management and marketing strategies, development opportunities, innovative solutions, and examples of best practices that may emerge as a result of these challenging circumstances.
Important Topics to be included but not limited to:
The following are suggested topics for this Special Issue, among others that may be considered relevant:
- Theories and applications of wellness tourism.
- Attitudes, satisfaction, and customer retention among wellness tourists.
- Performance management for wellness destinations.
- Cross-border patient mobility and medical tourism.
- Cross-border reproductive therapy and ethical concerns.
- Tourism for organ transplants and stem cell transplants.
- Balneotherapy, natural therapy, and chronic pain management.
- Spa and mental health-related issues such as depression, anxiety, and stress.
- National parks and the benefits to one's well-being.
- Travellers’ perceptions of risk, health, and safety at tourist places
- Branding of spa destinations, and destination branding
- Customer satisfaction and service quality in a spa.
- Natural beauty products and consumers’ consumptions behaviour
- Human resources in a spa, customer expectations, and service delivery.
- The emergence of information technology in wellness tourism & destination building
- Spa types, frequent guest types, and spa operation success factors.
- The pandemic's effects on wellness & medical tourism.
- Innovating products and services in the health and wellness industry.
- Strategies for marketing health and wellness destinations.
- Educational Tourism and Students’ wellness
- Work-life of employees in Resort & Spa
- Tourist Proximity to Nature in National Park and mental satisfaction
- Minimalism behaviour of customers’ during Visit at Tourist Place
- Fear of Travelling and Mental Health outcomes during Covid-19
- CSR Activities in Tourism Industry for Employees’ wellness
- Application of Technology-based devices in Spa & Resort Industry for customer wellness
- Other relevant topics.
International Journal of Law & Management (2021-Rolling)
ISSN: 1754-243X; Scopus-Intellect, Issue on "Blue Whistle for Brands – Consumers’ and Stakeholders’ perspective towards reformation in marketing legal practices”.
This year, we are focusing on learning from the best practices around the world in rebuilding, as since the beginning of 2020 the marketing industry has been struggling in an unprecedented manner, facing the biggest global challenge in 100 years – the COVID-19 pandemic. On one side, marketing practices make consumers’ decisions better whereas, on the other side, reformation in firms’ law and legal aspects are making global business smooth. Educating consumers and stakeholders on sustainable marketing practices needs to be done very precisely and how to do it in this tough time is a question for the entire world. Demystifying the consumers’ social consciousness would be challenged in this decade. Brands are trying to figure out the balance between social media, capital market and corporate communication in the lens of legal formalities as shareholders’ engagement and corporate communication would be a great challenge to make customers comfortable. To promote reformation in the marketing industry post-COVID-19, the government of the respective countries should embrace the policies which could support this sector to recover and grow. Government alone can’t make this possible - support from society, business, academics, and media are equally important (Aribowo et al., 2018). Here, the role of community service is also getting an edge to deal with the implementation of policies at a larger level (Kusuma, Rina, & Syam, 2018). Government policies and structure with a proper guidebook, standard operating procedures etc. would be a great support to the business elements to fight in the current scenario to bring the industry back on track with a sustainable marketing approach and make the industry labour friendly (Al-Tawil, 2021). Social media communication could also create a positive customer perception and trigger their satisfaction about the products being purchased. This customer satisfaction could allude researchers to explore the marketing industry (El-Adly, 2019). As stated by Park et al. (2018) and Mashur et al. (2019), travelers’ satisfaction is a combination of expectations they have and how these are fulfilled with food, transportation, lodging, safety & security during travel. The collaborative approach of media, academics and the business community in association with the local administrative support could enhance the customers’ overall satisfaction, and help the local market sustainably market their product in a well-structured way. In addition to the optimal management strategy, effective communication is also required to bring the market back to normal conditions (Wu, 2018; Yousaf & Xiucheng, 2018).
Indeed, it requires well strategic policies, reformed laws, and effective interaction patterns to share the information of sustainable marketing practices post-COVID-19. Overall support, good communication, and interaction in all the related departments, and common interest to resolve the conflicts of interest between each stakeholder in the industry are required (Mohd-Sulaiman & Hingun, 2020).
The purpose of this SI is to discuss the various studies exploring the opportunities and challenges with legal perspective in the marketing domain, and synergize the effective and parental roles of government and business elements to develop holistic, convincing, sustainable ideas and centralized elements of interest among all policymakers such as government, academia, society, and business, along with media houses.
Articles are invited broadly on the following areas:
- Shareholders’ engagement and social media communication
- Corporate Social Responsibilities and organizations’ performance
- Corporate Governance and organizations’ performance during COVID-19
- Intellectual Property Rights and New Normal Approach for Business
- Health & Safety related reformation for Employees and Customers
- Aviation & Tourism Industry with Standard Operating Procedures post-COVID-19
- Cultural Prospective and reformed Law for migrated labour and its impact on Global Market
- Higher Education Policies during & post- COVID-19
- Introducing New Policies and Structure for Tourism Industry
- New Norms and application for HR employees in Marketing & Tourism Industry
- Challenges and Reformation for E-commerce Business Houses post-COVID-19
- Reformation in Policies & Laws for International Trading & Supply Chain
- Global law & Policies for Start-up and Entrepreneurship structure for Sustainable Growth
- New Law & Policies for Entrepreneurs and Start-up Business in Emerging Markets
- Empowering Self-Help Groups (SHGs) via Introducing New Policies and Structure post COVID-19
- Corporate Policies for Work-From-Home Structure: Employees Satisfaction & Work out-put
- Digital Currency & Structure of Bank System – New Policies and Norms to have legal transactions
- Mobilisation and International Law for safety and security of data
- Social Networking Sites and Legal Applications in Domestic & International Market
- Reformation in Countries' Telecom Policies - Threat or Opportunity for Social Networking Platforms
- New Law & Policies for Entrepreneurs and Start-up Business in Emerging
World Review of Science, Technology and Sustainable Development (2022-In Press)
World Review of Science, Technology and Sustainable Development (2022-In Production), ISSN: 1741-2234; Scopus-Elsevier, listed in Australian Business Dean Council (ABDC-C), Issue taken for FsCongress2020, on "Sustainable Business Practices for Marketers in Emerging Markets".
International Journal of Economics and Business Research (2020) - Dr Vikas Arya
International Journal of Economics and Business Research (2022-In Production), ISSN: 1756-9869; Scopus-Elsevier, listed in Australian Business Dean Council (ABDC-C), Issue taken for FsCongress2020, on “Contemporary Marketing Practices for Business Sustainability”.
International Journal of Business and Globalisation (2021) - Prof. Dr. Nilesh Arora, Dr. Radha Yadav, Dr. Vikas Arya and Dr. Preeti Sharma
International Journal of Business and Globalisation (2021), ISSN: 1753-3635; Scopus-Elsevier, listed in Australian Business Dean Council (ABDC-C), Issue taken for ICSSB-2019 on "Sustainable Practices in the Global Business Environment”.
World Review of Entrepreneurship Management and Sustainable Development (2021) -Prof. Nilesh Arora, Dr. Vikas Arya, Dr. Radha Yadav and Dr. Preeti Sharma
World Review of Entrepreneurship Management and Sustainable Development (2021), ISSN: 1746-0581; Scopus-Elsevier, listed in Australian Business Dean Council (ABDC-C), Issue taken for ICSSB-2019, on "Innovation in Markets and Its Capitalisation in the Digital Scenario”.
International Journal of Technology Transfer and commercialisation (2021) - Dr. Vikas Arya, Dr. Nilesh Arora, Dr. Radha Yadav and Dr. Preeti Sharma
International Journal of Technology Transfer and commercialisation (2021), ISSN: 1741-5284; listed in Australian Business Dean Council (ABDC-C), Issue taken for ICSSB-2019, on "Sustainable Development and Social Innovation in Business".
World Review of Science, Technology and Sustainable Development (2021) -
World Review of Science, Technology and Sustainable Development (2021), ISSN: 1741-2234; Scopus-Elsevier, listed in Australian Business Dean Council (ABDC-C), Issue taken for ICSSB-2019, on “Innovative Approaches towards Sustainable Development in a Globalised World”.
Research Process with Special Emphasis on Problem Identification (2021)
Delivered a sessions on “Research Process with Special Emphasis on Problem Identification", in virtual mode.” organized by Doctoral Research Centre, Chitkara Business School, Chitkara University, India in virtual mode on 26th September 2021
Leadership challenges to achieve sustainability in Hospitality and Tourism (2021)
Delivered a sessions on “Leadership challenges to achieve sustainability in Hospitality and Tourism", in virtual mode.” organized by Faculty of Hospitality and Tourism, Amity University, Noida during 17th Online Amity International Tourism & Hospitality Conference 2021 - World Tourism Day in virtual mode on 24th September 2021.
LinkedIn – A New Normal to Cultivate a Strong Virtual Networking for Future Growth. (2021)
Delivered a sessions on “LinkedIn – A New Normal to Cultivate a Strong Virtual Networking for Future Growth.” organized by Shyam Lal College, University of Delhi, India in virtual mode on 3rd September 2021.
Mirror Image Or Illusion? A Way To Discover Your Best Version. (2021)
Delivered a sessions on “Mirror Image Or Illusion? A Way To Discover Your Best Version.” organized by Chandigarh University, India in virtual mode on 31st August 2021
How To Plan Your 2-4 Years of Graduation Journey In A Most Memorable Way? (2021)
Delivered a sessions on “How To Plan Your 2-4 Years of Graduation Journey In A Most Memorable Way?.” organized by Chandigarh University, India in virtual mode on 31st August 2021.
How Important is LinkedIn for Professional Branding - Virtual Presence Matters a lot. (2021)
Delivered a sessions on “How Important is LinkedIn for Professional Branding - Virtual Presence Matters a lot.” organized by Jindal Business School, O.P. Jindal University, India in virtual mode on 31st August 2021
Destination Tourism & Consumers’ Sustainable Consumption Behaviour (2021)
Delivered a sessions on “Destination Tourism & Consumers’ Sustainable Consumption Behaviour" at International Conference on Responsible Tourism & Hospitality (ICRTH2021).” organized by UCSI University, malaysia in virtual mode on 27th May 2021.
How Relevant is the Innovate approach in Research (2021)
Delivered a sessions on “How Relevant is the Innovate approach in Research" at Writing Impactful Research" being organized by Emerald Publishing in association with Sabaragamuwa University of Srilanka and, Gulf Medical University, UAE in virtual mode on 29th April 2021
Advance Level of Data Analysis using AMOS software (2021)
Delivered 7 days of sessions in a 7-days workshop Program on “Advance Level of Data Analysis using AMOS software” organized by Blueforskning Research Academy, India and, FsCongress Society, Turkey in virtual mode during 12th – 18st April 2021.
E-Workshop on Modelling using Process Macro v3.3 (2021)
Delivered a 2-days workshop Program on “e-Workshop on Modelling using Process Macro v3.3” organized by Research Smith, India in virtual mode during 11th -12th March 2021.
Structural Equation Analysis using AMOS & Process-Macro (2021)
Delivered a 3-days workshop Program on “Structural Equation Analysis using AMOS & Process-Macro” organized by Koch Scholar-New Delhi in virtual mode during 21st – 23rd January 2021
Research Methodology (2020)
Delivered 3 sessions on scale development, exploratory factor analysis in a Workshop on “Research Methodology” Organized by the Department of Commerce, University of Jammu om virtual mode during 15th -19th December 2020.
Online faculty development programme on advanced techniques and tools in social science research (2020)
Delivered 2 days of sessions on EFA & CFA and, Structuring papers for high index journal in workshop two-week “online faculty development programme on advanced techniques and tools in social science research” organized by Department of Management and Business Administration, Aliah University, Kolkata, West Bengal, India in a virtual mode during 24th November to 7th December 2020.
Structural Equation Analysis using SMART-PLS (2020)
Delivered a 5-days workshop Program on “Structural Equation Analysis using SMART-PLS” organized by FsCongress Society, Turkey & Blue-Forskning Research Academy in virtual mode during 14th – 20th December 2020.
Emerging Data Analysis for High Quality Publication using SMART-PLS, ANN, Process-Macro (2020)
Delivered 3 days of sessions in a 7-days workshop Program on “Emerging Data Analysis for High Quality Publication using SMART-PLS, ANN, Process-Macro” organized by FsCongress Society, Turkey in virtual mode during 15th – 21st June 2020
Advanced level of Data Analysis Using AMOS & ADANCO (2020)
Delivered 4 days sessions in a 7-days workshop Program on “Advanced level of Data Analysis Using AMOS & ADANCO” organized by FsCongress Society, Turkey in virtual mode during 8th – 14th June 2020.
Basics of Data Analysis Using SPSS (2020)
Delivered a 7-days workshop Program on “Basics of Data Analysis Using SPSS” organized by FsCongress Society, Turkey in virtual mode during 1st – 7th June 2020.
How to Publish in High Impact Journals (2019)
Delivered two days of session in a 7-days Faculty Development Program on “How to Publish in High Impact Journals” organized by RAMA University-Kanpur, Uttar Pradesh, India during 18th -24th May 2019
Impactful Research Writing (2019)
Delivered a session in a workshop on “Impactful Research Writing” by Emerald Publishing, India in an International Conference on Sustainable Development & Social Innovation in Business, organized by Chandigarh University in association with Arkansas State University, New York, USA during 25th – 26th February 2019
Research Paper writing and application of Statistical tools for data analysis (2018)
Delivered a session on “Research Paper writing and application of Statistical tools for data analysis” during a half-day workshop organized by University School of Business, Chandigarh University, Punjab, India during 4th August 2018.
Mediation and Moderation using Process (by A. Hayes 2015) (2017)
Delivered a session on “Mediation and Moderation using Process (by A. Hayes 2015)” during Faculty Development Programme (FDP) on “Data Analysis using SPSS and Structural Equation Modelling using AMOS 24.0”, Process and NodeXL at DIT University, Dehradun, India during 18th – 24th December 2017